91´«Ã½

About Murad

Twenty-five plus years in web design, with more than fifteen of them spent on nonprofits, schools, and associations. I lead 91´«Ã½'s vision and product direction — and the work always starts with one question. What is this site supposed to do?

I'm the CEO and Creative Director at 91´«Ã½. My day to day is working with organizations to understand their audiences, clarify their messaging, and turn complex goals into websites that actually perform. The job is part strategy, part design, and part product.

I've spent 25 years in web design, and more than 15 of those years focused on the nonprofit sector. The portfolio includes United Way, Goodwill, the Jewish Community Center, Engineers Without Borders USA, the Microscopy Society of North America, and Portland State University Foundation. I founded the 91´«Ã½ to give non-technical teams full control over their websites without giving up creativity or performance.

Most organizations start with the wrong question. They ask which platform, which template, which integrations. The right question is simpler. What is this site supposed to accomplish, and for whom? Once that is settled, the technology choices get easier and the budget stops being wasted.

My commitment to nonprofit work is personal. I was born in Bolivia, raised in Brazil, and moved to Canada with my family. During that transition, nonprofit programs played an important role in helping us through difficult times. I saw firsthand how much these organizations matter to the people they serve. Mission-driven organizations deserve websites that help them serve their communities better, not websites that get in the way.

Specializations